The seller’s watchtower
See everything. Know where you stand.
Athako is an analytics and intelligence platform for sellers — the neutral watchtower over your stores, accounting, and bank. Every figure traced to its source. Profit, inventory, messages, listings, and working capital — configured around how you operate.
Illustrative dashboard. Your data will populate these views.
Every morning
One prioritized list. Start at the top.
Items are ranked by urgency: blocked, then due soon, then waiting, then financial. Begin at the top; everything else follows in order.
Coverage
Comprehensive coverage, one view.
Net profit after fees, shipping, advertising, and refunds — by product and by channel.
On-hand units across all channels, projected run-out dates, and cross-channel mismatches flagged.
Every message alongside its order, with a prepared draft reply for your approval.
Listing health, errors, and changes over time — with drafted corrections.
Cash in inventory, in transit through payouts, and owed to suppliers — plus your tax reserve.
Amazon search demand and modeled volumes, consolidated into a single index with sources disclosed.
Working capital
Cash position, itemized.
Inventory value, pending payouts, and supplier obligations — with aging and a reorder-versus-cash assessment.
Illustrative view. Your data will populate these views.
How it works
Three steps to full visibility.
Connect once. Athako keeps every view current from your connected sources.
Link Amazon, Etsy, Shopify, and Walmart, plus QuickBooks, ShipStation, or a file upload. Nothing acts on your store without your approval.
Profit, inventory, messages, listings, and working capital come together in one view. Every metric carries its source and refresh time.
Each morning, items are ranked by urgency — blocked, due soon, waiting, financial — so you start at the top and work down.
Customization
Deep customization, by design.
Every data point is a widget. Start from presets — Morning, Money, Stock, Ads, Messages, Health — then build custom dashboards per role, with per-widget thresholds, filters, and time ranges. The owner sees everything; a VA sees messages and attention items; an accountant sees money. Arrange by drag and drop, and set thresholds so the figures that matter to you surface first.
Connect what matters. Make the dashboard yours.
Illustrative view. Your data will populate these views.
Connections
Source control, per metric.
For each metric, designate the source you trust most. Connect the same figure from more than one place — profit from Shopify and from QuickBooks, for example — and choose which one wins. When sources disagree, both values are shown and the difference flagged; nothing is silently averaged. If a source goes stale, the next trusted source takes over and the switch is labeled. Connection credentials are stored encrypted.
Illustrative views — scroll sideways to follow profit from the connections list to its priority screen. Your data will populate these views.
Why Athako
The one analysis your tools can't give you.
It knows what flows through it. It doesn't see your other channels, your bank, or your books — and it won't show you where they disagree.
It can fetch and automate inside a single account, with your full session behind it. It keeps no record, and it can't be neutral across your systems.
It's out of date the week you get busy — exactly when you need it most.
Athako is the analytics and intelligence layer above all of them: your channels, your accounting, and your bank, in one place — profit, stock, and working capital traced to the source, with nothing acting without your approval.
Questions
Questions, answered directly.
Pricing is not yet published. It will be a subscription; the waitlist will be notified first.
Currently in development. Invitations are issued in waves as channel integrations are completed.
No.
Amazon, Etsy, Shopify first — plus QuickBooks, ShipStation, Jungle Scout, and CSV imports.
Request early access.
Join the waitlist for early access. You will receive one email when your invitation is ready — nothing else.
Your email address is used solely for your invitation.